Web3 Explained: Understanding the Evolution of the Internet
The internet is changing—and you’re part of it.
In the early days, internet access was limited, and social networks could only be accessed through big corporate platforms. Over time, the internet expanded—and now we’re entering the Web3 Era. But Web3 isn’t just a new tech phase; it’s a cultural shift where individuals gain control over their identity, their data—and even their earnings. So what exactly is Web3, how does it work, and why is it transforming the internet as we know it?
What is Web3?
Web3 is a technological expansion that moves the internet beyond exclusive control by large providers—those companies that currently manage everything from data limits to subscription fees. Instead, Web3 leverages decentralized technologies like blockchain, smart contracts, and digital tokens to put you in control. You become an active part of the system, deciding how your data is used—transparently—and even unlocking opportunities to earn from it.
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Why is Web3 only gaining traction now?
Several factors have accelerated Web3’s rise. Technologies like Ethereum, Solana, and BNB Smart Chain—the blockchain used by Inkryptus—are becoming more accessible. And they’re going far beyond digital currencies, expanding into areas like gaming, marketplaces, streaming, digital identity, and much more. Major brands like Nike, Visa, and Starbucks are already exploring the potential of Web3—through initiatives such as NFT collections, crypto-based payments, and blockchain innovation. Nike, for instance, launched its .SWOOSH platform—a space where the brand experiments with the future of design and fashion, with a strong focus on co-creation alongside users. Visa, one of the world’s leading credit and debit networks, is partnering with cryptocurrency platforms to enable users to convert and spend their digital assets at any merchant that accepts Visa, to allow users to convert and spend their crypto assets at merchants that accept its network. Starbucks, on the other hand, launched Starbucks Odyssey—a blockchain-based loyalty program that adds a gamified layer to the classic rewards system. It offers customers interactive experiences and the chance to earn unique digital collectibles, blending engagement, brand loyalty, and the Web3 experience, an extension of the Starbucks Rewards program, where members engage in fun, interactive experiences with the brand. At the same time, public trust in Big Tech has been shaken by repeated privacy violations—cases involving Facebook (Meta), Google, Amazon, and Twitter (X), where user data was collected without consent. Web3 introduces a powerful counterpoint: radical transparency. It gives users true ownership of their data and digital identity, helping rebuild trust in the digital space.
What does the future of the internet look like?
Platforms will be powered by ecosystems where everyone benefits through collaboration—whether by sharing ideas, building solutions, or simply participating. That’s why Web3 is reshaping the internet: it opens up new ways to connect, with greater freedom, ownership, and collective value creation. For example, social media in Web3 is more autonomous. Instead of relying on algorithms that manipulate your feed and push ad-driven content, decentralized platforms offer real transparency and control—letting you truly choose what to see, who to follow, and how to interact. And with decentralized digital wallets, you can access advanced financial services—like lending, staking, and token swaps—directly from your phone, with total autonomy and zero bureaucracy. Inkryptus is part of this new wave, making access to the Web3 world easier through a secure platform, educational content, and real human support.
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